ADVERTISING AGENCIES

WHAT DOES AN
ADVERT ISING AGENCY DO?

Advertising agencies are professional companies that offer creative and strategic solutions to promote brands, reach the target audience and increase sales. The services offered by an advertising agency can be spread over a wide range according to the marketing needs of brands. Here are the basic works of advertising agencies:

Strategic Marketing Planning

Advertising agencies create strategic marketing plans for brands to achieve their goals. These plans include market research, target audience analysis, competitor analysis and strategies for specific marketing objectives.

Designing Creative Campaigns

Agencies design creative advertising campaigns for brands. These campaigns can be used in digital and traditional media channels (TV, radio, digital platforms, printed materials, etc.). Agencies generate creative ideas to effectively communicate the brand’s message.

Dijital Pazarlama ve Digital Marketing and Advertising

Today, digital marketing is one of the most important services offered by advertising agencies. Agencies increase brand awareness through digital channels such as SEO (Search Engine Optimisation), social media management, digital advertising (Google Ads, Facebook Ads, etc.), content marketing and e-mail marketing.

Media Planning and Buying in Türkiye

Advertising agencies specialise in media planning and media buying. They decide which media channels (TV, radio, digital, print, etc.) will reach the brand’s target audience and buy advertising space in these media channels. The aim is to ensure that the adverts reach your target audience in the most efficient way.

WHO WORKS IN
ADVERTISING AGENCIES?

Professionals with various areas of expertise work in advertising agencies. Each of them takes on different roles to improve the quality of the services offered by the agency and to run successful campaigns. Here are some important positions in advertising agencies:

Account Manager

Account manager or sometimes called brand manager. They are the main point of contact between the agency and the client. It is the brand manager’s responsibility to understand the client’s needs, follow the project and ensure communication between the client and the agency. They also manage the budget and schedule of projects.

Strategy and Planning Specialist (Strategist)

The strategist determines the most appropriate strategy for the brand to achieve its goals. He conducts market research, analyses the target audience and creates the overall direction of the advertising campaign. A strategic approach is crucial for successful campaigns.

Creative Director

The creative director sets the creative vision of the agency. He/she directs the team that will design the visual and written elements of the campaigns. The creative director is responsible for the aesthetics of all projects and develops creative ideas to communicate the brand’s message in the most effective way.

Graphic Designer

Graphic designers create visual content for advertising campaigns. All visual elements such as logo designs, posters, brochures, digital advertising visuals and social media posts are made by designers. Designers produce creative visuals in line with the brand’s identity.

Copywriter / Advertising Writer

A copywriter writes the texts of advertising campaigns. A good copywriter creates attention-grabbing and persuasive content in line with the brand language. This content can include digital adverts, TV and radio spots, social media posts, blog posts and more

Digital Marketing Specialist

Digital marketing specialists run advertising campaigns on social media marketing, SEO, SEM (search engine marketing) and other digital platforms. These experts plan digital advertising spaces and ensure that campaigns are managed effectively in the digital environment.

Social Media Manager

Social media manager, also known as Digital Media Manager, manages the brand’s social media accounts (such as Instagram, Tiktok, Linkedin, Youtube, Facebook, X, Google). It creates content calendars, develops social media strategies and shares posts that will attract the attention of the target audience. It also organises various campaigns to increase brand interaction through social media.

Media Planner/Buyer

Media planning and buying specialists select the appropriate media channels for the brand to reach its target audience and buy advertising space in these channels. Advertisement placement in different channels such as TV, radio, magazines, digital media and social media are carried out by this specialist.

Market Researcher

Market researchers analyse the target audience, competitors and the industry. These analyses provide data when recommending the most effective marketing strategies to the agency’s client. Researchers conduct surveys and focus group studies to determine customer satisfaction, market trends and the needs of the target audience. This service item is solved by outsourcing in many agencies.

Web Developer

Web developers create the technical infrastructure of digital campaigns. They design and develop interactive adverts, digital campaign sites, landing pages and other web projects. The web developer should have coding and technical skills to solidify the brand’s presence in the digital world.

Content Marketing Specialist

A content marketing specialist creates valuable and engaging content that can interact with the brand’s target audience. It produces content such as blog posts, articles, videos and social media posts. Content marketing is important for increasing brand awareness and building customer loyalty.

Video Production Specialist

Video production specialists produce commercials, promotional videos, social media videos and other visual media content. Videos are a powerful communication tool included in advertising campaigns and the video production team manages the technical and creative aspects of this content.

Public Relations Specialist

Public relations specialists manage brands’ relations with the media. Creating the image of the brand, intervening in crisis situations and developing media coverage strategies are among the duties of this position.

Client Relations Manager

A customer relationship manager, also known as a customer representative, works to ensure customer satisfaction. They listen to customer demands, offer solutions and establish a strong bond between the agency and the customer. Provides workflow.

Advertising agencies are dynamic environments where professionals specialised in different fields work together. These team members produce effective campaigns by combining their different competences in order for brands to achieve their goals. Each position within the agency is critical for the successful progress of the process.

INFLUENCER AGENCIES

Influencer (Social Media Influencer) agencies are agencies that bring together brands and social media influencers to communicate, develop and manage digital marketing strategies in this regard. These agencies specialise in influencer marketing, enabling brands to reach their target audiences more effectively. The services offered by influencer agencies aim to increase the visibility and sales of brands in the digital world. These agencies offer services such as influencer selection, communication between the brand and the influencer, creation of campaign strategy, development of creative and brand-specific content, preparation of creative or video productions to be prepared, follow-up of publications, and analysis and reporting of performance.

ADVERTISING AGENCIES PRICE LIST IN TÜRKİYE?

There are many factors that determine the prices of advertising agencies. Among these, there are many factors such as the agency’s experience, competence, size, the content of the project or service to be provided. Prices are usually given on a project basis or monthly fee, ie fixed fee basis. Of course, some items such as media planning, event management, PR (public relations) are handled separately. Although the price list of advertising agencies is published from time to time by the Advertisers Association in some provinces, for Ankara, the Ankara Chamber of Commerce 13th Committee has prepared the Advertising Agencies Price List for 2025 and this list can be found on the ATO website.

TÜRKİYE’S BEST ADVERTISING AGENCIES

Turkiye’s or Ankara’s best advertising agencies are usually evaluated according to various factors such as experience in the sector, the agency’s turnover, the size of the customers it works with and the number of employees. Although global agencies are naturally at the top of the list of the best agencies, local agencies such as Fikrialem also rank high in these lists.

ADVERTISING AGENCY NACE CODE

The nace code determined by the Ankara Chamber of Commerce for advertising agencies is 73.11.01.

ADVERTISING AGENCY SALARIES

Salaries in advertising agencies may vary depending on the size of the agency, experience levels of employees, positions and geographical locations. Salaries in advertising agencies in Türkiye are generally shaped according to the demand in the sector, the labour force and the variety of services offered by the agency. People such as Creative Director, Digital Media Director, Customer Relations Director, who are the managers of their position in the agency, usually have more responsibility and higher salaries compared to other employees.

WHICH SECTORS DOES THE ADVERTISING AGENCY SERVE

Advertising agencies meet the marketing communication needs of brands in different sectors by providing a wide range of services. Since each sector has its own target audiences, marketing strategies and communication language, advertising agencies offer specialised solutions for these sectors. Below are some of the main sectors served by advertising agencies and the services they offer specific to these sectors:

Retail (retail)
Property
Automotive
Tourism
Finance
Education

Fashion – Clothing – Textile
Health
Food
Technology
E-commerce
Cosmetics
Service

WHAT TO CONSIDER WHEN SELECTING AN ADVERTISING AGENCY?

8 Important Factors to Consider When Choosing an Advertising Agency

Choosing an advertising agency is a critical decision that directly affects the success of your brand. Choosing the right agency makes it easier for you to achieve your goals and increases the effectiveness of your marketing strategies. The most important factors to consider when choosing an advertising agency are as follows:

Agency Experience and Areas of Expertise: The agency’s experience in the sector, past successes and areas of expertise are very important. Choosing an agency that is suitable for your sector and target audience plays a critical role in a successful collaboration.
Portfolio and References: Examining the agency’s past projects can help you understand its creative power and way of doing business. Customer references can also provide information about the reliability of the agency.
Communication and Collaboration: The way of communicating with the agency is very important. Understanding how open and transparent the collaboration process is in projects can affect the progress and success of the projects. It is also important how much the agency listens to you and understands your goals.
Creativity and Strategy: The agency’s creative vision, ability to produce solutions specific to you, and ability to develop marketing strategies will affect your brand’s success in the market. Strategic thinking is as important as creative ideas.
Budget Compliance: The pricing policy of the agency you choose and its compatibility with your budget are very important. The cost of the services offered by the agency should be in line with the value it provides and the results you expect..
Service Variety and Scope: The variety and scope of the services offered by the agency is also an important factor. An agency that is strong in areas such as digital marketing, social media management, content production, and media buying can offer more comprehensive and integrated solutions for your brand.
Technological Infrastructure and Tools: The technology and tools used by the agency play an important role, especially in digital marketing and data analysis. Advanced analysis tools and ad management systems are necessary to measure and optimize the success of your campaigns.
Time Management and Delivery Times: The agency’s capacity to deliver projects on time is also important. On-time delivery can impact your marketing calendar and be a determining factor in success. By considering these factors, you can build a long-term and productive partnership with an agency that is both creative and professional.

WHAT DOES A MEDIA PLANNING AGENCY DO?

Media planning agencies are agencies that strategically select, plan and manage media channels so that brands can reach their target audiences in the most effective way. These agencies try to maximize the return on media investments (ROI) by ensuring that the advertising budget is used in the most efficient way. The work done by media planning agencies generally includes determining how advertising and marketing strategies will be best disseminated through digital and traditional media platforms. If we examine the services provided under several headings;

• Determining Media Strategy
• Media Selection and Distribution
• Budget Distribution and Negotiations
• Timing and Frequency Planning
• Media Buying
• Advertising Performance Tracking and Reporting

Media Agencies perform 360-degree media planning. They plan main channels such as Television, Digital Media, Outdoor (OOH), Press and Radio effectively and cost-effectively.

BEST MEDIA PLANNING AGENCIES IN TÜRKİYE

Türkiye’nin veya Ankara’nın en iyi medya ajansları genellikle sektördeki tecrübesine, medya ilişkilerindeki gücüne, ajansın cirosuna, satın alama gücüne, teknoloji alt yapısına çalıştığı müşterilerin büyüklüğüne gibi çeşitli faktörlere göre değerlendirilir. En iyi medya ajansları listesinde birçok global ajans üst sıralarda olmakla birlikte Fikrialem gibi yerli ajanslar da bu listelerde üst sıralara çıkmaktadır.

PLEASE CONTACT US FOR ADVERTISING AGENCY OR MEDIA AGENCY SUPPORT

In addition to creative agency or digital (social) media agency services, TV, outdoor, digital, radio, etc. You can contact us to create your local, national or international advertising media plans in all media together with a transparent method.

E-Mail: info@fikrialem.com.tr