Strategic Marketing Planning

Advertising agencies create strategic marketing plans for brands to achieve their goals. These plans include market research, target audience analysis, competitor analysis and strategies for specific marketing objectives.

Designing Creative Campaigns

Agencies design creative advertising campaigns for brands. These campaigns can be used in digital and traditional media channels (TV, radio, digital platforms, printed materials, etc.). Agencies generate creative ideas to effectively communicate the brand’s message.

Dijital Pazarlama ve Digital Marketing and Advertising

Today, digital marketing is one of the most important services offered by advertising agencies. Agencies increase brand awareness through digital channels such as SEO (Search Engine Optimisation), social media management, digital advertising (Google Ads, Facebook Ads, etc.), content marketing and e-mail marketing.

Media Planning and Buying in Türkiye

Advertising agencies specialise in media planning and media buying. They decide which media channels (TV, radio, digital, print, etc.) will reach the brand’s target audience and buy advertising space in these media channels. The aim is to ensure that the adverts reach your target audience in the most efficient way.

 WHO WORKS IN
ADVERTISING AGENCIES?

Professionals with various areas of expertise work in advertising agencies. Each of them takes on different roles to improve the quality of the services offered by the agency and to run successful campaigns. Here are some important positions in advertising agencies:

Account Manager

Account manager or sometimes called brand manager. They are the main point of contact between the agency and the client. It is the brand manager’s responsibility to understand the client’s needs, follow the project and ensure communication between the client and the agency. They also manage the budget and schedule of projects.

Strategy and Planning Specialist (Strategist)

The strategist determines the most appropriate strategy for the brand to achieve its goals. He conducts market research, analyses the target audience and creates the overall direction of the advertising campaign. A strategic approach is crucial for successful campaigns.

Creative Director

The creative director sets the creative vision of the agency. He/she directs the team that will design the visual and written elements of the campaigns. The creative director is responsible for the aesthetics of all projects and develops creative ideas to communicate the brand’s message in the most effective way.

Graphic Designer

Graphic designers create visual content for advertising campaigns. All visual elements such as logo designs, posters, brochures, digital advertising visuals and social media posts are made by designers. Designers produce creative visuals in line with the brand’s identity.

Copywriter / Advertising Writer

A copywriter writes the texts of advertising campaigns. A good copywriter creates attention-grabbing and persuasive content in line with the brand language. This content can include digital adverts, TV and radio spots, social media posts, blog posts and more

Digital Marketing Specialist

Digital marketing specialists run advertising campaigns on social media marketing, SEO, SEM (search engine marketing) and other digital platforms. These experts plan digital advertising spaces and ensure that campaigns are managed effectively in the digital environment.

Social Media Manager

Social media manager, also known as Digital Media Manager, manages the brand’s social media accounts (such as Instagram, Tiktok, Linkedin, Youtube, Facebook, X, Google). It creates content calendars, develops social media strategies and shares posts that will attract the attention of the target audience. It also organises various campaigns to increase brand interaction through social media.

Media Planner/Buyer

Media planning and buying specialists select the appropriate media channels for the brand to reach its target audience and buy advertising space in these channels. Advertisement placement in different channels such as TV, radio, magazines, digital media and social media are carried out by this specialist.

Market Researcher

Market researchers analyse the target audience, competitors and the industry. These analyses provide data when recommending the most effective marketing strategies to the agency’s client. Researchers conduct surveys and focus group studies to determine customer satisfaction, market trends and the needs of the target audience. This service item is solved by outsourcing in many agencies.

Web Developer

Web developers create the technical infrastructure of digital campaigns. They design and develop interactive adverts, digital campaign sites, landing pages and other web projects. The web developer should have coding and technical skills to solidify the brand’s presence in the digital world.

Content Marketing Specialist

A content marketing specialist creates valuable and engaging content that can interact with the brand’s target audience. It produces content such as blog posts, articles, videos and social media posts. Content marketing is important for increasing brand awareness and building customer loyalty.

Video Production Specialist

Video production specialists produce commercials, promotional videos, social media videos and other visual media content. Videos are a powerful communication tool included in advertising campaigns and the video production team manages the technical and creative aspects of this content.

Public Relations Specialist

Public relations specialists manage brands’ relations with the media. Creating the image of the brand, intervening in crisis situations and developing media coverage strategies are among the duties of this position.

Client Relations Manager

A customer relationship manager, also known as a customer representative, works to ensure customer satisfaction. They listen to customer demands, offer solutions and establish a strong bond between the agency and the customer. Provides workflow.

WHAT ARE THE COLUMN / CENTIMETER DIMENSIONS?

Newspapers generally use the same column/centimeter (st/cm) measurement system. A full-page ad is typically 9 columns x 52.5 cm (32.4 x 52.5 cm). While the width must adhere to standard column sizes, the height can be adjusted as needed.

WHAT IS A NEWSPAPER ADVERTISEMENT?

You can place commercial ads in major newspapers such as Hürriyet, Sabah, Türkgün, and Posta. Newspaper advertisements come in specific dimensions, and the design must comply with these standards. Special advertising projects can also be arranged within newspapers.

HOW MUCH DOES A NEWSPAPER AD COST?

The cost of a newspaper ad depends on the publication, the size of the ad, whether it is in color or black and white, the page it appears on, and the day it is published. You can contact authorized advertising agencies for pricing details.

HOW TO PLACE A NEWSPAPER AD?

You can place an obituary, condolence, or memorial ad in major newspapers like Hürriyet, Sözcü, Sabah, Posta, and Türkgün to honor the memory of a loved one. Here’s how:

Choose a Newspaper:

Decide which newspaper you want to publish the ad in.

Select the Ad Type:

Determine whether you need an obituary, condolence, or memorial ad.

ANKARA GIANTBOARD
ADVERTS

(Ankara Metropolitan Municipality
Giantboard Advertising Areas)

What is Ankara Giantboard?

As in the bridge pediment advertising areas, Ankara giantboard advertising areas are also a large-scale, image-oriented, high-visibility advertising medium where the advertisement is shown to the masses in a large area.

What is Ankara Giantboard Size?

Giantboards in Ankara have different sizes. However, they generally consist of 3 or 4 billboards.

Ankara Metropolitan Municipality
ABB Giantboard Advertisements

Currently, Giantboard advertising areas in Ankara belong to Ankara Metropolitan Municipality. It is also called ABB Giantboard advertising areas or units.

ANKARA BILLBOARD,
ADML, RACKET, CLP, LUNA
BILLBOARD ADVERTISEMENTS

(Ankara Metropolitan Municipality
Giantboard Advertising Areas)

Ankara Billboard Advertising Areas

Billboard, Luna billboard, megalight with poster changer and racket advertising units in Ankara are rented within Ankara Metropolitan Municipality Rental Unit and other private companies.

Ankara Billboard Advertising Size

Billboards and Luna billboards in Ankara are 3,5 x 2 m in size.

ANKARA BRIDGE, BILLBOARD, BILLBOARD, ADML, RACKET, CLP, LUNA BILLBOARD, POLE (Pole Banner) Ads Prices

The prices of advertising units such as bridge pediment, billboard, ADML, racket, CLP, Luna billboard, which belong to both private companies and Ankara Metropolitan Municipality, vary according to the rental period, rental period and quantity.

Ankara Metropolitan Municipality Bridge,
Pediment, Billboard, Luna Billboard and ADML,
Advertising Rental Prices

Ankara billboard, Luna billboard and ADML (Megalight) advertising areas are rented on a weekly basis and prices are calculated according to the planning details over the current price list of that day.

Ankara Pole Banner (Pole Advertising)
Rental Prices

Ankara pole advertising areas (pole banner) are rented in 14-day periods and are calculated according to the planning details on the current price list of that day.

ANKARA KIZILAY LED SCREENS

Kızılay Soysal Business Center LED Screens

There are two digital LED screens located on the rooftop and facade of the Kızılay Soysal Business Center in Ankara. Advertising placements are available on a minimum weekly basis. Screen sizes and resolutions vary.

Kızılay Güvenpark Square 3D LED Screen

Located at the Güvenpark Metro exit in Ankara Kızılay, this L-shaped LED screen is clearly visible from both Atatürk Boulevard and GMK Boulevard. 3D video content can also be displayed upon request. Video playtime is limited to 15 seconds.

Kızılay LED Screen Advertising Rates

Advertising rates for the Ankara Kızılay Güvenpark and Soysal Business Center LED screens are determined on a weekly basis. Budgets may vary depending on whether a single screen, multiple screens, or long-term placements are requested. The minimum booking period is 1 week. For detailed information and pricing, please contact us.

HOW TO BUY PROGRAMMATIC ADVERTISING? 

Research and Planning: The first step is to determine your target audience, advertising goals and budget.

You will need to decide which platforms and formats you want to advertise on.

Programmatic Advertising Platform Selection: You should choose an advertising platform to buy programmatic ads.

These platforms allow advertisers to buy ad spaces and manage ad campaigns. Large programmatic advertising platforms such as Eskimi Dsp, Adform, Tubemogul, DV360, Amazon Advertising can be preferred.

Defining the Target Audience: Determine the demographics, interests, behaviours and other criteria that your ad will target. This ensures that your advert reaches the right people.

Determining Ad Placement and Format: You should choose which websites or applications you want to run ads on and your ad format (for example, banner ads, video ads, search ads).

Creating the Advertising Campaign: Create the ad content, such as ad text, images or videos. Then, make the necessary settings on the programmatic advertising platform of your choice to create the ad campaign.

Ad Optimisation: After launching your ad campaign, monitor performance and optimise the campaign as needed. You can improve the performance of the ad by adjusting your budget, bids and targeting.

Analysis and Reporting: Monitor and analyse the performance of your advertising campaign on a regular basis. Evaluate your campaign and gain insights for future campaigns by receiving reports on ad efficiency, conversions, costs and other metrics.

PROGRAMMATIC ADVERTISING
AGENCIES IN ANKARA

Programmatic advertising is a type of digital advertising and planning that requires advanced expertise. For this reason, it is extremely important to work with an expert company or agency. Fikrialem Advertising Agency and Pixelhat Digital Media, which are experts in programmatic advertising in Ankara, serve their customers by cooperating with global brands in this regard.

Programmatic Television (PTV) Advertising Agencies in Ankara 

Programmatic advertising is a type of digital advertising and planning that requires advanced expertise. For this reason, it is extremely important to work with an expert company or agency. Fikrialem Advertising Agency and Pixelhat Digital, which provides digital television advertising through programmatic advertisements in Ankara, serves its customers.