{"id":10146,"date":"2024-12-04T16:33:37","date_gmt":"2024-12-04T13:33:37","guid":{"rendered":"https:\/\/www.fikrialem.com.tr\/?post_type=haberler&#038;p=10146"},"modified":"2024-12-06T15:14:25","modified_gmt":"2024-12-06T12:14:25","slug":"tarz-olmak-paulmark","status":"publish","type":"haberler","link":"https:\/\/www.fikrialem.com.tr\/tr\/haberler\/tarz-olmak-paulmark\/","title":{"rendered":"TARZ OLMAK PAULMARK"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u00dcnl\u00fc oyuncu Ay\u00e7a Ay\u015fin Turan, moda d\u00fcnyas\u0131n\u0131n k\u00f6kl\u00fc isimlerinden biri olan <strong>Paulmark<\/strong>\u2019\u0131n 2024-2025 Sonbahar\/K\u0131\u015f sezonu kampanyas\u0131n\u0131n y\u00fcz\u00fc oldu. \u201c<strong>Tarz Olmak Paulmark<\/strong>\u201d slogan\u0131yla hayat bulan bu \u00f6zel kampanya, markan\u0131n modern, yenilik\u00e7i ve dinamik duru\u015funu yans\u0131t\u0131rken, ayn\u0131 zamanda zamans\u0131z \u015f\u0131kl\u0131k anlay\u0131\u015f\u0131n\u0131 da g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n<p>Kampanyan\u0131n reklam filmi, \u0130stanbul\u2019un modern mimarisiyle \u00f6ne \u00e7\u0131kan simge mekanlar\u0131ndan biri olan <strong>\u0130stanbul Ticaret Merkezi<\/strong>&#8216;nde \u00e7ekildi.<\/p>\n<p>Kampanyan\u0131n ana fikrinden t\u00fcm planlama ve uygulama s\u00fcre\u00e7lerine kadar olan \u00e7al\u0131\u015fmalar, <strong>Fikrialem Reklam Ajans\u0131<\/strong> taraf\u0131ndan \u00fcstlenildi. Paulmark\u2019\u0131n k\u00f6kl\u00fc marka alg\u0131s\u0131n\u0131 koruyarak, gen\u00e7 ve dinamik bir kitleye hitap eden yenilik\u00e7i bir ileti\u015fim dili olu\u015fturuldu. \u201cTarz Olmak Paulmark\u201d slogan\u0131 ile modern bireyin giyim tarz\u0131n\u0131 ifade etme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne vurgu yap\u0131l\u0131rken, ayn\u0131 zamanda markan\u0131n trend belirleyici rol\u00fc de peki\u015ftirildi.<\/p>\n<p><strong>\u00c7ok Y\u00f6nl\u00fc Tan\u0131t\u0131m Stratejisi<\/strong><\/p>\n<p>Paulmark, kampanya tan\u0131t\u0131m\u0131n\u0131 geni\u015f bir yelpazede ger\u00e7ekle\u015ftirdi. <strong>Televizyon<\/strong>, <strong>a\u00e7\u0131khava reklamlar\u0131<\/strong>, <strong>dijital platformlar<\/strong> ve <strong>bas\u0131n yay\u0131n organlar\u0131<\/strong>, kampanyan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in yo\u011fun bir \u015fekilde kullan\u0131ld\u0131. Modern \u00e7izgiler ta\u015f\u0131yan reklam filminin yan\u0131 s\u0131ra, sosyal medya ve dijital platformlar \u00fczerinden yap\u0131lan payla\u015f\u0131mlar, gen\u00e7 kitlelerle daha etkili bir ba\u011f kurmay\u0131 sa\u011flad\u0131.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcnl\u00fc oyuncu Ay\u00e7a Ay\u015fin Turan, moda d\u00fcnyas\u0131n\u0131n k\u00f6kl\u00fc isimlerinden biri olan Paulmark\u2019\u0131n 2024-2025 Sonbahar\/K\u0131\u015f sezonu kampanyas\u0131n\u0131n y\u00fcz\u00fc oldu. \u201cTarz Olmak Paulmark\u201d slogan\u0131yla hayat bulan bu \u00f6zel kampanya, markan\u0131n modern, yenilik\u00e7i ve dinamik duru\u015funu yans\u0131t\u0131rken, ayn\u0131 zamanda zamans\u0131z \u015f\u0131kl\u0131k anlay\u0131\u015f\u0131n\u0131 da g\u00f6zler \u00f6n\u00fcne serdi.<br \/>\nKampanyan\u0131n reklam filmi, \u0130stanbul\u2019un modern mimarisiyle \u00f6ne \u00e7\u0131kan simge mekanlar\u0131ndan biri olan \u0130stanbul Ticaret Merkezi&#8217;nde \u00e7ekildi.<br \/>\nKampanyan\u0131n ana fikrinden t\u00fcm planlama ve uygulama s\u00fcre\u00e7lerine kadar olan \u00e7al\u0131\u015fmalar, Fikrialem Reklam Ajans\u0131 taraf\u0131ndan \u00fcstlenildi. Paulmark\u2019\u0131n k\u00f6kl\u00fc marka alg\u0131s\u0131n\u0131 koruyarak, gen\u00e7 ve dinamik bir kitleye hitap eden yenilik\u00e7i bir ileti\u015fim dili olu\u015fturuldu. \u201cTarz Olmak Paulmark\u201d slogan\u0131 ile modern bireyin giyim tarz\u0131n\u0131 ifade etme \u00f6zg\u00fcrl\u00fc\u011f\u00fcne vurgu yap\u0131l\u0131rken, ayn\u0131 zamanda markan\u0131n trend belirleyici rol\u00fc de peki\u015ftirildi.<br \/>\n\u00c7ok Y\u00f6nl\u00fc Tan\u0131t\u0131m Stratejisi<br \/>\nPaulmark, kampanya tan\u0131t\u0131m\u0131n\u0131 geni\u015f bir yelpazede ger\u00e7ekle\u015ftirdi. Televizyon, a\u00e7\u0131khava reklamlar\u0131, dijital platformlar ve bas\u0131n yay\u0131n organlar\u0131, kampanyan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in yo\u011fun bir \u015fekilde kullan\u0131ld\u0131. Modern \u00e7izgiler ta\u015f\u0131yan reklam filminin yan\u0131 s\u0131ra, sosyal medya ve dijital platformlar \u00fczerinden yap\u0131lan payla\u015f\u0131mlar, gen\u00e7 kitlelerle daha etkili bir ba\u011f kurmay\u0131 sa\u011flad\u0131.<\/p>\n","protected":false},"featured_media":10130,"parent":0,"template":"","class_list":["post-10146","haberler","type-haberler","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fikrialem.com.tr\/tr\/wp-json\/wp\/v2\/haberler\/10146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fikrialem.com.tr\/tr\/wp-json\/wp\/v2\/haberler"}],"about":[{"href":"https:\/\/www.fikrialem.com.tr\/tr\/wp-json\/wp\/v2\/types\/haberler"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fikrialem.com.tr\/tr\/wp-json\/wp\/v2\/media\/10130"}],"wp:attachment":[{"href":"https:\/\/www.fikrialem.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=10146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}