We created a holistic brand strategy and 360° creative work for Paulmark, which will collaborate with a large-scale advertising campaign and celebrity for the first time.
Based on the “I have a style” insight we use in daily life, we said “everyone has a style” regardless of price, color or age. In line with this strategy, which we addressed to different target audiences, we prepared a brand discourse that identifies style with Paulmark.
As Celebrity; We chose Ayça Ayşin Turan, a young, dynamic and stylish name that Generation Z loves to follow, as the brand face of Paulmark.
Our launch film, in which Ayça Ayşin Turan said “Being Stylish is Paulmark”, was realized in the magnificent atmosphere of the Istanbul Financial Center. Ayça Ayşin Turan, who successfully carried different style combinations, was accompanied by the specially prepared “Being in Style Paulmark” jingle.
Ayça Ayşin Turan x Paulmark We have successfully undertaken all the steps of the process in conventional and digital.
